Because of the speedy development of internet technology,the internet marketing has enter the market as a new-born marketing method.Therefore,as a new way of internet marketing,the video marketing also becomes a hot phrase.Right now,compared with the situation in other countries,there are only a few cases of video marketing in our country,and the research on the video marketing also just starts without a systematic theory.Through analyzing the feature,advantage,practical strategy and case of video marketing,this paper tries to find out the problems existing in the video marketing in our country and their solutions.Generally speaking,video marketing is a new marketing method which has great potential and a promising future,and it will become the mainstream of internet marketing. Because of the speedy development of internet technology,the internet marketing has enter the market as a new-born marketing method.Therefore,as a new way of internet marketing,the video marketing also becomes a hot phrase.Right now,compared with the situation in other countries,there are only a few cases of video marketing in our country,and the research on the video marketing also just starts without a systematic theory.Through analyzing the feature,advantage,practical strategy and case of video marketing,this paper tries to find out the problems existing in the video marketing in our country and their solutions.Generally speaking,video marketing is a new marketing method which has great potential and a promising future,and it will become the mainstream of internet marketing.