The network advertisement relies on the network scale the fast inflation to progress by leaps and bounds.In March,1997 Chinabyte.com obtained the first advertizing revenue,IBM is as400 propaganda has paid 3,000 US dollars.(Three association life weekly) this is a Chinese Internet history milestone,before then,China's Internet enterprise is in a profit completely the stage.The electronic commerce market is in the network hypothesized trading market,the electronic commerce transaction is carries in Internet and completes,carries on in the electronic commerce market in the commodity exchange activity transaction both sides are unable to contact the actual commodity.Therefore,the enterprise must develop the propaganda on Internet.This article unifies some real examples,to the present network advertisement characteristic,the type,the charge,the difficult problem which and faces to the electronic commerce development promotion,has made the comparative analysis,and has made the extrapolation to the network advertisement future development. The network advertisement relies on the network scale the fast inflation to progress by leaps and bounds.In March,1997 Chinabyte.com obtained the first advertizing revenue,IBM is as400 propaganda has paid 3,000 US dollars.(Three association life weekly) this is a Chinese Internet history milestone,before then,China's Internet enterprise is in a profit completely the stage.The electronic commerce market is in the network hypothesized trading market,the electronic commerce transaction is carries in Internet and completes,carries on in the electronic commerce market in the commodity exchange activity transaction both sides are unable to contact the actual commodity.Therefore,the enterprise must develop the propaganda on Internet.This article unifies some real examples,to the present network advertisement characteristic,the type,the charge,the difficult problem which and faces to the electronic commerce development promotion,has made the comparative analysis,and has made the extrapolation to the network advertisement future development.