Focus on consumer psychology and cultural traditions, increase brand identity.
Localization of Transnational Corporations in brand strategy attaches great importance to China's consumer psychology and cultural traditions, so that domestic consumers have a great international brand identity, develop a large number of brand loyalty of consumers, they are not only willing to buy a product long-term, and pay more than the higher prices of similar domestic products. The most well-known domestic enterprises should be China's domestic market, the legal system, market environment, culture, history and culture, consumer habits, and should be more understanding than the multinational companies can already do well to go play to their strengths, nurture and develop recognition for domestic consumers brand, but the prevalence of domestic enterprises disregard for consumers, and even some well-known companies are no exception. So how real insight into consumer demand, the lack of a required course for local brands. Focus on consumer psychology and cultural traditions, increase brand identity.
Localization of Transnational Corporations in brand strategy attaches great importance to China's consumer psychology and cultural traditions, so that domestic consumers have a great international brand identity, develop a large number of brand loyalty of consumers, they are not only willing to buy a product long-term, and pay more than the higher prices of similar domestic products. The most well-known domestic enterprises should be China's domestic market, the legal system, market environment, culture, history and culture, consumer habits, and should be more understanding than the multinational companies can already do well to go play to their strengths, nurture and develop recognition for domestic consumers brand, but the prevalence of domestic enterprises disregard for consumers, and even some well-known companies are no exception. So how real insight into consumer demand, the lack of a required course for local brands.