Summary:television media and entertainment is an important function of entertainment has also become a major television ratings ranked in the forefront of the types of programs.Since the 1990s,the entertainment variety show popular in China,China has become the most active form of programming.However,with the development of the increasing competition for the sake of all television ratings began to imitate each other,into the cutter,while ignoring the connotation of entertainment and culture,a growing number of similar programs also Shenmeipilao audience.Outside entertainment is also on the Chinese market is not small,in such a situation,the Chinese entertainment to how to better develop?Now see the pattern of competition,innovation,implementation of the three-dimensional,with the localization of the spread of Focus strategy to draw foreign programming experience,rather than to imitate,the importance of quality programming,entertainment is not the same taste,not ratings All of a program. Summary:television media and entertainment is an important function of entertainment has also become a major television ratings ranked in the forefront of the types of programs.Since the 1990s,the entertainment variety show popular in China,China has become the most active form of programming.However,with the development of the increasing competition for the sake of all television ratings began to imitate each other,into the cutter,while ignoring the connotation of entertainment and culture,a growing number of similar programs also Shenmeipilao audience.Outside entertainment is also on the Chinese market is not small,in such a situation,the Chinese entertainment to how to better develop?Now see the pattern of competition,innovation,implementation of the three-dimensional,with the localization of the spread of Focus strategy to draw foreign programming experience,rather than to imitate,the importance of quality programming,entertainment is not the same taste,not ratings All of a program.