最后一句汉语不太明确,根据理解翻译如下
Because the figure of speeches such as pun and homonyms are often used in the advertisments, and there exist differences in cultural background, racial psychology and language structure, the two languages have slight differences in cognitive situation. Somteimes the differences are so huge that the information intention may be in conflict with the communicative intention, and the advertiser should adopt some flexible method, that is the often used roundabout way of traslation. 最后一句汉语不太明确,根据理解翻译如下
Because the figure of speeches such as pun and homonyms are often used in the advertisments, and there exist differences in cultural background, racial psychology and language structure, the two languages have slight differences in cognitive situation. Somteimes the differences are so huge that the information intention may be in conflict with the communicative intention, and the advertiser should adopt some flexible method, that is the often used roundabout way of traslation.