昨天 刚翻了一篇,你问问人家愿不愿意让你用吧.
提问者： ita840226 - 经理 五级
A brand is a name,term,symbol,or other unique element of a product used to identify a firm's product.A brand should be selected that has a positive connotation and is recognizable and memorable.Brand names need to be easy to say,spell,read and remember and should fit the target market,the product's benefits,the customer's culture,and legal requirements. To protect a brand legally,marketers obtain trademark protection. Brands are important because they help maintain cusotmer loyalty and because brand equity or value menas a firm is able to attract new customers. Firms may develop individual brand strategies or market multiple items with a family or umbrella brand strategy.National or manufacturer brands are owned and sold by producers whereas private-label or store brands carry the retail or chain store's trade name. Licensing means a firm sells another firm the right to use its brand name. In co-branding strategies,two brands form a partnership in marketing a new product.
我的翻译
一个品牌是用来辨识一个公司的产品的名字,术语,符号或者其他独特的元素. 一个品牌的选用应该有正面的含义,容易辨识并容易记忆.品牌的名字需要易说,易写,易读,易记,并附合目标市场,产品的优点,客户的文化,和法律要求.为了以法律保护品牌,商家需要申请商标保护.商标品牌非常重要,因为它们帮助保证客户忠于这个品牌,并且因为品牌的价值意味着这个公司可以吸引新的客户.公司可能发展多个不同品牌的策略,或者在母品牌策略下销售多个项目.国家品牌或生产品牌被生产商拥有或售出,同时私人标签或者商店品牌为零售或连锁店的商标.授权意味着一个公司把商标的使用权卖给另一间公司.在品牌合作策略中,两个品牌在新的产品销售中形成合作关系. 昨天 刚翻了一篇,你问问人家愿不愿意让你用吧.
提问者： ita840226 - 经理 五级
A brand is a name,term,symbol,or other unique element of a product used to identify a firm's product.A brand should be selected that has a positive connotation and is recognizable and memorable.Brand names need to be easy to say,spell,read and remember and should fit the target market,the product's benefits,the customer's culture,and legal requirements. To protect a brand legally,marketers obtain trademark protection. Brands are important because they help maintain cusotmer loyalty and because brand equity or value menas a firm is able to attract new customers. Firms may develop individual brand strategies or market multiple items with a family or umbrella brand strategy.National or manufacturer brands are owned and sold by producers whereas private-label or store brands carry the retail or chain store's trade name. Licensing means a firm sells another firm the right to use its brand name. In co-branding strategies,two brands form a partnership in marketing a new product.
我的翻译
一个品牌是用来辨识一个公司的产品的名字,术语,符号或者其他独特的元素. 一个品牌的选用应该有正面的含义,容易辨识并容易记忆.品牌的名字需要易说,易写,易读,易记,并附合目标市场,产品的优点,客户的文化,和法律要求.为了以法律保护品牌,商家需要申请商标保护.商标品牌非常重要,因为它们帮助保证客户忠于这个品牌,并且因为品牌的价值意味着这个公司可以吸引新的客户.公司可能发展多个不同品牌的策略,或者在母品牌策略下销售多个项目.国家品牌或生产品牌被生产商拥有或售出,同时私人标签或者商店品牌为零售或连锁店的商标.授权意味着一个公司把商标的使用权卖给另一间公司.在品牌合作策略中,两个品牌在新的产品销售中形成合作关系.