随着互联网和电脑在我国逐步普及,网络原创文学逐步发展并成熟起来.一些企业也趁势而起,在原创文学网络中抢占了商机.其中盛大文学有限公司无疑是中国原创文学网络中的巨无霸.他的产生,发展以及未来的走势不但将关系到其企业自身的兴衰荣辱,在某些方面甚至关系到我国整个文学的未来走向..
With the gradually widespread use of the Internet and computers in China, original network literature has come to develop and mature itself. Therefore, some enterprises have seized the business opportunity arising in the origial network, anong which the Shanda Literature Limited Company is undoubtedly the giant in China’s original network literature. Its production, development and future tendency will not only be related to the rise and fall of enterprises themselves, but also in some aspects to the entire future orientation of Chinese literature at large.
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因此,本文拟对盛大文学有限公司的发展契机,发展过程以及目前状况进行一番研究,以期发现一种适合我国原创网络文学发展的经营模式.另一方面,也想通过本文的讨论,对我国原创网络文学发展过程中存在的一些问题,提出自己的见解,为我国原创网络文学的发展献一份力.
Consequently, this thesis, which investigates the development opportunity and process as well as the current situation of Shanda Literature Limited Company, aims at finding an operation pattern that is suitable to the original network literature in our country. On the other hand, through the discussins in this paper a few personal opinions concerning some problems arising in the course of development of original network literature in China will come out, thus making contributions to the development of China’s original network literature.
论文的内容分为三大部分.第一部分从出版政策变动,网络文学发展,网民的阅读需求等方面寻览盛大文学发展的契机；第二部分对盛大文学的发展历程进行一番梳理；第三部分,对盛大文学目前的产业格局,盈利模式,与国际先进水平的比较以及目前存在的问题进行研究探讨.
This paper is made up of three parts. The first part taps into the development opportunity of Shengda Literature in terms of publishing policy changes, the development of network literature and the reading needs of netizens. The second one deals with the course of development of the Shengda Literature. The third one delves into the current entrepreneurial structure, profit-making pattern, the comparison with international advanced level and recently existing problems. 随着互联网和电脑在我国逐步普及,网络原创文学逐步发展并成熟起来.一些企业也趁势而起,在原创文学网络中抢占了商机.其中盛大文学有限公司无疑是中国原创文学网络中的巨无霸.他的产生,发展以及未来的走势不但将关系到其企业自身的兴衰荣辱,在某些方面甚至关系到我国整个文学的未来走向..
With the gradually widespread use of the Internet and computers in China, original network literature has come to develop and mature itself. Therefore, some enterprises have seized the business opportunity arising in the origial network, anong which the Shanda Literature Limited Company is undoubtedly the giant in China’s original network literature. Its production, development and future tendency will not only be related to the rise and fall of enterprises themselves, but also in some aspects to the entire future orientation of Chinese literature at large.
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因此,本文拟对盛大文学有限公司的发展契机,发展过程以及目前状况进行一番研究,以期发现一种适合我国原创网络文学发展的经营模式.另一方面,也想通过本文的讨论,对我国原创网络文学发展过程中存在的一些问题,提出自己的见解,为我国原创网络文学的发展献一份力.
Consequently, this thesis, which investigates the development opportunity and process as well as the current situation of Shanda Literature Limited Company, aims at finding an operation pattern that is suitable to the original network literature in our country. On the other hand, through the discussins in this paper a few personal opinions concerning some problems arising in the course of development of original network literature in China will come out, thus making contributions to the development of China’s original network literature.
论文的内容分为三大部分.第一部分从出版政策变动,网络文学发展,网民的阅读需求等方面寻览盛大文学发展的契机；第二部分对盛大文学的发展历程进行一番梳理；第三部分,对盛大文学目前的产业格局,盈利模式,与国际先进水平的比较以及目前存在的问题进行研究探讨.
This paper is made up of three parts. The first part taps into the development opportunity of Shengda Literature in terms of publishing policy changes, the development of network literature and the reading needs of netizens. The second one deals with the course of development of the Shengda Literature. The third one delves into the current entrepreneurial structure, profit-making pattern, the comparison with international advanced level and recently existing problems.