Language is the most basic and commonly used communication tool.Salesman's language skills refer to the ability of using language to transfer information and starting interpersonal communication when deal with consumers.When a good saleman communicates with consumer,the language and cultured manner is required,which plays an important role in promoting sale success.This paper discusses the deep effect of language communication skills in product sales,and analyzes the language skills in selling products. Language is the most basic and commonly used communication tool.Salesman's language skills refer to the ability of using language to transfer information and starting interpersonal communication when deal with consumers.When a good saleman communicates with consumer,the language and cultured manner is required,which plays an important role in promoting sale success.This paper discusses the deep effect of language communication skills in product sales,and analyzes the language skills in selling products.