Case One:winning by the scale and position—chain store in shaoxing Zhejiang province
You may find chain stores all over Shaoxing.Ever since 1997,this chain network has covered over a population of 1.3 million,six comprehensive malls,69 supermarkets and thirty convenient shops.The net is expanding at a speed of one store per week.The supermarkets are generally established between the outskirts of the city,government of the village and town and the village centre with a relatively large scale.
The income of the residents amounts to 15 thousand RMB on average.On condition of this,their standard of selecting a place is to be reached within five minutes,ten thousand people and to cover an area of five hundred square meters.The average income of shaoxing last year is 76 hundred RMB,so the standard is down to 25thousand to 30 thousand and coverage of five hundred square meters.70 percent of those supermarkets sell food,and others are daily necessaries.As the fact that shaoxing is one of the excellent counties of the country,the gap between is actually very little,so as the main goods.All those advantages help to the rapid expansion.The standard for selecting the convenient store is the community in town with a population of two thousand and an area of a hundred square meters,and the villages shall reach to four thousand people,opening a shop over 100 square meters.The convenient store mainly sells rice,noodle,and condiment etc.,amounting to 13 hundred to 15 hundred kinds of goods.
Nowadays such kind of chain stores ranked the 95th of the excellent chains of the country in 2003,and the 57th chain store of the country. Case One:winning by the scale and position—chain store in shaoxing Zhejiang province
You may find chain stores all over Shaoxing.Ever since 1997,this chain network has covered over a population of 1.3 million,six comprehensive malls,69 supermarkets and thirty convenient shops.The net is expanding at a speed of one store per week.The supermarkets are generally established between the outskirts of the city,government of the village and town and the village centre with a relatively large scale.
The income of the residents amounts to 15 thousand RMB on average.On condition of this,their standard of selecting a place is to be reached within five minutes,ten thousand people and to cover an area of five hundred square meters.The average income of shaoxing last year is 76 hundred RMB,so the standard is down to 25thousand to 30 thousand and coverage of five hundred square meters.70 percent of those supermarkets sell food,and others are daily necessaries.As the fact that shaoxing is one of the excellent counties of the country,the gap between is actually very little,so as the main goods.All those advantages help to the rapid expansion.The standard for selecting the convenient store is the community in town with a population of two thousand and an area of a hundred square meters,and the villages shall reach to four thousand people,opening a shop over 100 square meters.The convenient store mainly sells rice,noodle,and condiment etc.,amounting to 13 hundred to 15 hundred kinds of goods.
Nowadays such kind of chain stores ranked the 95th of the excellent chains of the country in 2003,and the 57th chain store of the country.