"National culture is through a national demonstrated by the activities of a way of thinking and action." (Lin Ji Cheng, 1986) Comparative study showed that many language, the language that different people use different ways of thinking, which is made up of different cultural backgrounds caused by. Generally speaking, English-speaking people into the linear mode of thinking, due to the analysis and logical reasoning. For example, the article Westerners usually went straight to a topic sentence (topic sentence) either by pointing to the article's main point, the subsequent sentence started around this theme. While stressing the Chinese people呈圆-thinking mode, they full of imagination and intuition, article, spiral-shaped structure, the theme is often not clear, but using circuitous ways to expand it to the Chinese-speaking people to describe reasons, or some looks from the theme seems to be no straight and then what about relations, and then the theme gradually surface. Below two Chinese and foreign advertising reflects this two different ways of thinking. "National culture is through a national demonstrated by the activities of a way of thinking and action." (Lin Ji Cheng, 1986) Comparative study showed that many language, the language that different people use different ways of thinking, which is made up of different cultural backgrounds caused by. Generally speaking, English-speaking people into the linear mode of thinking, due to the analysis and logical reasoning. For example, the article Westerners usually went straight to a topic sentence (topic sentence) either by pointing to the article's main point, the subsequent sentence started around this theme. While stressing the Chinese people呈圆-thinking mode, they full of imagination and intuition, article, spiral-shaped structure, the theme is often not clear, but using circuitous ways to expand it to the Chinese-speaking people to describe reasons, or some looks from the theme seems to be no straight and then what about relations, and then the theme gradually surface. Below two Chinese and foreign advertising reflects this two different ways of thinking.