this thesis sets the famous historical and cultural city Zhou as example,which was also the hometown of mencius.introductions of the current travelling conditions and a comprehensive analysis of the tourism problems in Zhou city are focused in the content.what's more,at the end of this article,the ordinary marketing strategies are given on the the following aspects about tourism of chinese historical and culural city :the image of tourism marketing,the marketing combination of tourism products,the promotion channel of tourism ,the tourism maketing subsection and the tourism promotion activity.(自己翻译的,可能一部份专业名词不是很准确,你看看,我想你应该有参考资料的．） ：） this thesis sets the famous historical and cultural city Zhou as example,which was also the hometown of mencius.introductions of the current travelling conditions and a comprehensive analysis of the tourism problems in Zhou city are focused in the content.what's more,at the end of this article,the ordinary marketing strategies are given on the the following aspects about tourism of chinese historical and culural city :the image of tourism marketing,the marketing combination of tourism products,the promotion channel of tourism ,the tourism maketing subsection and the tourism promotion activity.(自己翻译的,可能一部份专业名词不是很准确,你看看,我想你应该有参考资料的．） ：）