Marketing strategy study of Baizhao Mountain Scenic Area
Abstract: "Eleven five planning" put forward that expanding domestic demand is the long-term strategy and the basic foothold of our economic development . Tourism industry has a special advantage in expanding the demand gross and improving the consumption ability and level, it can play a positive role in the strategies of stimulate domestic consumption demand and become the main impetus of changing the economic growth mode. Besides,being known as a "rising sun industry", tourism industry plays an irreplaceable role in economic, social, cultural and environmental development. Hubei province Anlu city has a rich cultural heritage and Baizhao Mountain Scenic Area is representative of the Anlu Li Bai culture. This topic through the study of the Hubei province Anlu city Baizhao Mountain Scenic Area marketing strategy, analysing its own advantages and existing problems, so as to improving its tourism quality, and creating a unique city card of Anlu, finally in order to attract the tourists of surrounding areas, stimulate tourism consumption demand and further stimulate the economic growth of Anlu city .
Key words: Baizhao Mountain Scenic Area; marketing strategy; tourism; Scenic Area Marketing strategy study of Baizhao Mountain Scenic Area
Abstract: "Eleven five planning" put forward that expanding domestic demand is the long-term strategy and the basic foothold of our economic development . Tourism industry has a special advantage in expanding the demand gross and improving the consumption ability and level, it can play a positive role in the strategies of stimulate domestic consumption demand and become the main impetus of changing the economic growth mode. Besides,being known as a "rising sun industry", tourism industry plays an irreplaceable role in economic, social, cultural and environmental development. Hubei province Anlu city has a rich cultural heritage and Baizhao Mountain Scenic Area is representative of the Anlu Li Bai culture. This topic through the study of the Hubei province Anlu city Baizhao Mountain Scenic Area marketing strategy, analysing its own advantages and existing problems, so as to improving its tourism quality, and creating a unique city card of Anlu, finally in order to attract the tourists of surrounding areas, stimulate tourism consumption demand and further stimulate the economic growth of Anlu city .
Key words: Baizhao Mountain Scenic Area; marketing strategy; tourism; Scenic Area